What We Do
Social media strategy
We start by auditing your past activity on social to get a sense of where you’ve been, what’s working, and what’s not. From there, we’ll develop a strategy that’s tailored to where you are in your trajectory, your desired audience, and your business goals. We’ll train your team to implement the strategy, including education around the why.
Need ongoing support? Work with us on a monthly retainer basis to manage your entire social program, end-to-end.
Social creative
We’ll deliver social creative that is optimized for every channel, or advise your design team on best practices. We stay up-to-date on the formats, trends, and tactics that are performing for B2B brands across channels, so that your team doesn’t have to.
We believe in using a combination of branded social templates and bespoke video and static assets to create a visual brand that is cohesive yet differentiated enough to keep your audience engaged.
Thought leadership
Looking to dive a bit deeper than a social post? We’ll turn your expertise into white papers, case studies, and blog posts. We can work with your team to brainstorm ideas, or take your existing plans and run with them. We’ll also develop a holistic content architecture that ensures your thought-leadership messaging is reinforced consistently across web, social, events, and any other touchpoints with your clients or prospects.
We’ll also help your leadership team build out their own profiles in support of your business goals. From LinkedIn Articles to internal comms to op-eds, we’ll help you craft the right message at the right time.
Marketing advisory
Need B2B social media or content marketing expertise? We partner with brands and agencies on a retainer basis for short- or long-term projects. We’ll help you extend your team without adding headcount, while ensuring you have the expertise you need for the task at hand.
Education
Executive office hours
Because social media is still a relatively new area of marketing, many seasoned leaders don’t have a strong social background.
CMO? Book 1:1 time with me to ask questions or discuss how to communicate the impact of your social program in a way that’s meaningful for your CEO.
Or, if you sit elsewhere on the executive bench, book time for a walk-through of social basics or to workshop your LinkedIn profile or content strategy.
Coming soon: on-demand training
Join our email list to be the first to know when we launch our on-demand training library.